Interactive Marketing Director – Boston, MA, USA

• Provide an long term plans for our online presence, including budget needs and content needs
• Set objectives, develop supporting strategies, and translate these strategies into tasks with deadlines, managing the project to meet the goals by mobilizing internal and external resources
• Encourage, recruit and provide internal/external experts with the resources to post
• Ensure that projects are completed, and those involved are compensated and recognized.
• Provide leadership to motivate and maximize the impact of the online community’s efforts
• Develop promotional campaigns to generate traffic and awareness, through SEO, online media buys, promotions, and frequent delivery of content.
• Ensure that each of these media becomes a viable tool enabling communication to consumers, by constantly analyzing its performance and the effectiveness of the content.
• Be available to staff, assisting them in identifying and using online tools if it can help them achieve their goals related to their position, guiding and encouraging them and providing support
• Constantly evaluate our platforms to increase their technical performance, and usability.
• Constantly evaluates new opportunities in the interactive space
• Create detailed weekly and monthly community reports for internal stakeholders, outlining recent progress and future initiatives.
• Work with the development team, the marketing team, and external parties to ensure a frequent delivery of updates and features.
• Provide guidance for moderation in the forums on our client’s website and individual game communities; ensure that a positive environment is maintained and reflects Irrational’s commitment to excellent customer services
• Develop strategies to engage and motivate the company’s most active online advocates & ensure their efforts are recognized
• Coordinate the efforts of evangelists, employees, external agencies, forum moderators so that affected projects are executed efficiently and in a timely manner
• Perform market research when required, analyzing competitive communities, and gathering community feedback to improve future fan-oriented efforts.
• Stay abreast of new tools, best practices and competitive activity, so that our client can continue to be on the forefront of new web developments.
• Participate in professional networking by following the prominent bloggers, online writers and web seminars.

Qualifications

• At least 10 years of online marketing experience, developing interactive campaigns, and websites, of which at least 5 years of experience on a management level
• Passionate about social media and interactive marketing
• Experienced gamer with an understanding of competitive products and online communities
• Excellent organization, interpersonal, and communication skills, both written and verbal
• Self-motivated with ability to work independently.
• Driven to help the company achieve its objectives, approaching the role as serving an internal client
• Strong planning and project management skills and good analytical skills.
• Working knowledge of HTML and HTML editing programs, Microsoft Office, basic knowledge Photoshop,
• Applicants should have a topical understanding of and be prepared for use of: SEO, Lithium, Rowfeeder, Meltwater, PitchEngine, CrimsonHexagon, peerfluence or other Reputation Management/WOM measurement products. Bulletin Board Management Software / Forum Software, Social Media platforms, seeding and online community marketing strategies.

Reports To: Marketing Director.

To be considered for the position please provide your salary requirements.

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